In December 2010, the Anti-Spam law was passed in Canada. As of July 1st 2014, it will go in effect. The purpose of the law is to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.
Companies can no longer:
Send you commercial emails or text messages without your previous consent.
Install computer programs on your computer without your previous consent.
Mislead you with false representations online in the promotion of products and services.
Collect your personal information through a computer system in violation of federal law (e.g.
the Criminal Code of Canada)
Collect your electronic addresses through computer programs or use those addresses, without permission.
You can report violations of any of these to fightspam.gc.ca.
Since the law took effect a week ago, already over 1,000 violations have been reported. Businesses that violate the law could face financial penalties of up to $10 million per violation, while individuals could be fined up to $1 million per infraction. Clearly this law is going to reduce the amount of spam you get, but it’s certainly not going to eliminate it. Consent for said advertisements were needed before the law was put into action. Sending out emails asking for consent afterwards also counts as an infraction.